Case Studies

From "Yes Minister" to Successful Kids Website:
Kate Booker

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Name: Kate Booker

Age: 20s

Then: Kate had recently been promoted from Ministerial staffer to a management position within a government. She loved her challenging job but was run down and had been diagnosed with chronic fatigue syndrome.

Now: Kate runs a successful website for children (www.wicked4kids.com), receiving 150,000 visits per month, and is ranked 81 in the top 100 kids websites worldwide.

Kate says: "Ian helped me discover that one of my most important values was integrity. I laughed when I realised this, and thought 'what am I doing in politics?' I also ranked relationships and flexibility very highly – yet I was working 10 and 12 hour days! I was suffering from fatigue and was very run down. Suddenly I realised that quality of life was far more important than career. I resigned from my job the week I did the Life by Design® workshop."

"There have been unexpected benefits from Life by Design®. Yes, I’m happier in my job, but my relationship has also improved, and I find I’m now much more patient and relaxed."

We say: "Kate’s experience is not uncommon. People are often attracted to a field because of the prestige, the money, or because they got the marks to get in, then find they are not happy because it violates their fundamental values."

"Kate’s new career combines her interest in children and the Internet, while running her own business supports her values of independence and flexibility."

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